Tui 25 Years illustration
We wanted to create something different for Tui's 25 year celebration yet we needed to make it very clearly "them."

What we came up with is an illustration based very closely on their existing Tui bird logo that is beautiful yet simple and flexible enough to be printed in a limited number of colours.

The illustration was produced on sample sachets that were inserted in massage magazines in Australia as well as posters and fliers.