Music Schools International, Christchurch is a new venture between sisters Jamiee and Amanda. This venture was started after Jamee was granted a sole license by Rosalind Thrift (of the International School of Music) to offer this unique and musically stimulating programme under her management to the students of Christchurch. MSI Christchurch provides unique group music and piano lessons using the International School of Music curriculum.
ISM had some strict guidelines that we had to follow—including incorporating their logo within local Christchurch logo, and we were not permitted to have an identity that overshadowed their logo. This led us on the path to creating a brand based on strong typefaces and smaller illustrative elements. The main goal was to create a fun brand that looked professional and represented this popular music program.
Check it out: www.msichristchurch.co.nz/