Lucid Design wine label and packaging
  • Lucid Design wine label and packaging
  • Lucid Design wine label and packaging
  • Lucid Design wine label and packaging
  • Lucid Design wine label and packaging
  • Lucid Design wine label and packaging
  • Lucid Design wine label and packaging
  • Lucid Design wine label and packaging
  • Lucid Design wine label and packaging
  • Lucid Design wine label and packaging
  • Lucid Design wine label and packaging

Earlier this year we wanted to come up with a gift for some of our bigger clients who we have been working with for some time. We also wanted to create a fun in-house project that would be interesting to work on.

So, to give ourselves an excuse to create a neat packaging job, we came up with our own wine label and gift packaging.

We got a case of unlabelled wine from Seifried Vineyard who are an old client of ours and designed our own labels.

After searching high and low and trawling through packaging and office supply websites, we discovered that the only truly practical packaging for sending wine in the mail is New Zealand Post's wine box. The problem was, it's not very pretty. Function over fashion for sure.

In the end, we opened out the wine boxes flat and spray painted the printed side with several coats of satin matt brown spray paint. We then re-assembled the boxes inside-out so they're plain corrugated cardboard on the outside (with a nice little stencilled bird image) and rich brown on the inside.

The protective insert is fortunately plain white so we kept that as-is.

We printed a sheet of variable-data mailing labels with the names and addresses of our clients in a design that is in keeping with the rest of the look. By using transparent label stock, we were able to tie it in further with the overall design.

And, after many weeks of tinkering and waiting for clear, wind-free days to do the painting, we had a collection of unique, one-of-a-kind wine boxes to send off.

Perhaps next time we'll come up with a more streamlined way of doing it.