Last year we embarked on a complete redesign of Living Light Candle's product catalogue. The feedback we got was that, in conjunction with all the new packaging we have also designed over the last two years, they had their best year ever. The response to the fresh new look of the catalogue and the bright, elegant, contemporary packaging has been fantastic.
This year, with the gift fair looming and time running out, we decided to keep the foundation we created last year and just give it a polish and tighten up the layout and design. The overall look and feel is the same but it's cleaner and makes better use of limited space. We are very happy with the results.
All we'd really like to change next year is a full re-shoot of all the products in a single, consistent session to really make them pop.