Lucid was founded in 2000 in Christchurch, New Zealand. Over the past 15 years, we have grown to a team of eight working with award-winning clients around the world.

We are extremely fortunate to have a wonderful, talented team of inspired creatives and developers who love what they do and are passionate and gifted in their respective fields.

Lucid is very much a design-lead creative studio and, whether it’s a simple brochure site or a complex app, we try to look at the intention, emotion, and purpose of the project. What are we trying to achieve? What problems are we setting out to solve? Who are we catering for? What message are we attempting to put out?

We have a strong focus on minimalism and intentional simplicity.

We love working with inspired and motivated people to create beautiful, functional websites, strong, effective, minimalist brands, and quality, sustainable printed materials and packaging.

Lucid is based at the Bridge Street Collective, a shared co-working studio in Nelson, New Zealand. We work with clients locally and around the world.