Spaceman® Coffee beans are fair trade and organic and “roasted on Earth in Auckland, New Zealand” by Daniel King.
Daniel already had an illustration for his brand—which was created by Lucid in an earlier project. It was originally black and white by design but we felt it no longer had the presence and energy he envisioned or that we felt would give the brand the best chance of growth. He wanted the brand to be vibrant and fun, just like the inspiration for his character, Spaceman Spiff from Calvin and Hobbes.
We introduced a new typeface that relates better to the character and scenery and brought in a variety of colours to make the spaceman character stand out better. The phaser gun became a little sticker to stick the bags together and to differentiate the various grinds
If you are in Auckland, you can find Spaceman® Coffee at the Hobsonville Point Farmers Market and, of course, you can order online at www.spaceman.co.nz!