Customisation of Parallax Shopify theme

Vir Jewels is a well-established third-generation New York City jeweler.

Since 2008, their business has grown dramatically—selling mostly through marketplaces such as Amazon.

They approached us with the ambitious goal of moving their site to Shopify with a complete refresh and branding overhaul in time for Amazon Prime Day 2016. We had just one week to do the project.

This is not usually how we prefer to operate but we are pleasantly surprised by the results and are excited about the next steps—when the hard work really begins—of developing the online advertising and social media marketing as we work to grow their direct sales through their new Shopify site.