Early in 2016, I moved to New York City with my wife and three children for “an overseas adventure” for a couple of years. Since arriving in this incredible, vibrant city, I have been keen to launch an online retail business—mainly as a way to experiment with the tools and services I use every day in my work at Lucid. With a large population of relatively affluent people living in a concentrated area, this is a fantastic proving ground for experimenting with new ideas. I have always been fascinated by new technology—both online and offline—and am always looking for excuses to try new things. If I can create a profitable, sustainable business at the same time, great! But I have no illusions that this will be easy. Over the coming weeks and months, my intention is to document the process of using Shopify and various others apps and services to build a business from scratch. So, without further ado, here is what’s happened and what I have learnt already over the past week. Quick overview of what I am setting out to build One of the trends in online shopping that I have been particularly keen to play with is same-day deliveries. It has...

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