"Lucid Design, a small web development and graphic design studio was founded by Galen King in early 2000 when she was still studying at Canterbury University.

The main priority of the business is to make beautiful and elegant designs that truly meet their client’s needs. Their style is minimalist and they put a lot of emphasis on not over designing or over complicating their projects and applications.

They are strongly committed to looking after small businesses and helping them grow, which makes them a truly great little innovative kiwi business…."

Read the full article here: http://www.etchmagazine.co.nz/Technology/Parcels+the+innovative+new+iphone+app+by+Lucid+Design.html