Lucid was founded in 2000 in Christchurch, New Zealand. Over the past 15 years, we have grown to a team of eight working with award-winning clients around the world.

We are extremely fortunate to have a wonderful, talented team of inspired creatives and developers who love what they do and are passionate and gifted in their respective fields.

Lucid is very much a design-lead creative studio and, whether it’s a simple brochure site or a complex app, we try to look at the intention, emotion, and purpose of the project. What are we trying to achieve? What problems are we setting out to solve? Who are we catering for? What message are we attempting to put out?

We have a strong focus on minimalism and intentional simplicity.

We love working with inspired and motivated people to create beautiful, functional websites, strong, effective, minimalist brands, and quality, sustainable printed materials and packaging.

Lucid is based at the Bridge Street Collective, a shared co-working studio in Nelson, New Zealand. We work with clients locally and around the world.

The team at Lucid have a great knowledge of Shopify and how to use it.

“These guys are amazing, super patient. … The website they built for me included an online measurement form which I couldn't have done myself. They have produced me everything I needed professionally and to my specifications. I now have the ability to run my online store, but with the security of knowing there is always someone I can talk to for help. :-) highly recommended.”

Lainee Hermsen Bridal Design

Lucid is an excellent design company and we could not be happier with the work they have done for us.”

“Galen King and his team are creative and solution focussed and have really worked hard to help us achieve our specific design goals.”

Hop Federation

You need not look anywhere else — just head straight to Lucid Design. Honestly. This team absolutely rocks.

“They are a dream to work with. They have that all-star mix of charm, practical know-how and abundant creativity. I get so many lovely comments about how my site looks and works and I owe it all to them.”


I really didn’t want to leave a review for Lucid Design as I wanted to keep them as my secret.

“However, it would be sad not to see other businesses benefit from Lucid’s amazing work and professionalism. Amazing communication and always a pleasure working with the whole team.”

Luxy Hair